One of the fun perks of having a blog are the opportunities to receive invites to events and new product launches. Residing in NYC offers many chances to experience these types of gatherings as it is the media capital and many PR agencies reside here, or come here to gain plentiful exposure. One event I was recently invited to was to sample a new home soda maker that is hitting the market in July. It’s always fun to check out a new product before the public gets a chance to see it, and I must say I was pleasantly surprised and impressed with this one. The company is called Mastrad and their product is the Pure Fizz soda maker. They are a leading company based in Paris, France, and offer many kitchen specific products for both amateur and pro use.
The event took place at the stylish and chic Eventi Hotel in midtown Manhattan. We were led to a suite converted into a showcase for the Pure Fizz and also for many of Mastrad’s line of kitchenware offerings. They manufacture a variety of fun and functional products for those who are into cooking and baking. We were able to test some out and I will admit to liking their design and ease of use. Great tools for those who enjoy being in the kitchen, and for those of us who live in small NYC apartments and have limited storage space.
We were treated to a tour of their products and an overview of the Pure Fizz, while a professional bartender on hand mixed a variety of drinks and cocktails for us to try. He showed us how easy it is to use the product and every drink was delicious. I have a few friends who have the Soda Stream product and the one big negative about it is that you can only put water into it to make your sodas. With the Pure Fizz you can put anything in it – water, juice, alcohol, etc. We tasted a nutritious juice and berry drink, along with a Bullitt Bourbon Mint Julep cocktail (I had a few of those libations!), and both were terrific. Along with many trays of appetizers and finger foods being passed about this made for a wonderful way to spend a rainy Thursday evening learning about something new that I was excited to actually try at home. I was able to do just that since we were handed terrific gift bags on the way out that contained the Pure Fizz and some of their other kitchenware products we viewed this night.
Now, I won’t endorse or even cover a product unless I use it first-hand. After testing it out at home yesterday I can fully recommend the Pure Fizz. Why, you ask? Well, coming from a guy with limited kitchen expertise I found this product to be incredibly easy to use and was very satisfied with the end result. I decided to keep it simple and just go with fizzing up some cold water from my Brita pitcher in the fridge, and add in some sliced limes. What I tasted was a refreshing lime soda cocktail! So easy to use. Just add in the liquid base you want in the bottle , screw on the charger cap, twist in the CO2 cartridge, shake 10-15 times, let sit for 3-5 minutes, press the release button to let escape excess gas, then pour and enjoy! It was that easy. Just seal up the bottle and put back in the fridge to keep the rest chilled. Plus, the stainless steel design along with the CO2 really gets your drink cold. The .75 liter bottle holds enough for about three to four glasses to enjoy. We ended up drinking all of it as we watched TV and the drinks never lost their carbonation. Loved this product as it worked just as was demonstrated to us!
Stylish, sleek, elegant, and even practical the Pure Fizz is designed for ease of use and storage. It’s the type of product that will look good sitting on your dinner table, and won’t take up much space on your counter or in the cabinets. Price point will be $80 and is not bad overall considering it is made of stainless steel, is dishwasher safe, and will offer many uses over time. It’s a perfect size and amount offering for two people over dinner, or to take to a picnic since it is totally portable and easy to transport. CO2 cartidges will be sold separately in packs of 10. From what I was told they are looking for distribution here in the city/states and were eyeing shops like Williams-Sonoma and Sur La Table to start.
The Pure Fizz by Mastrad is simple, practical, healthy, cleverly designed, portable, and is a green product as there really is no waste. The CO2 cartridges can be recycled. It really is a smartly designed product that I found highly satisfying, and the end result was an enjoyable way to prepare a drink. I am looking forward to experimenting with different ingredients and concoctions in the upcoming days to see what I can come up with!
( I was in no way paid or compensated for this post, as I was invited to their event to actually experience the product and really liked it! )
Mastrad – http://www.mastrad.us/
Eventi Hotel – http://www.eventihotel.com/